' Our ponchos are about lifestyle and passion, dreams and creativity. Enjoying the fullness of life around you from what you wear to the way you live '
– Sabina Fuchs
SABINA FUCHS – WHO AM I
Swiss. Canadian. German. Dutch. Cosmopolite. Founder @ponchocompany. Founder @simplesimplicity. Founder @ibizos. Flight Attendant. Yoga Teacher. Hotel Director. Adventurer with a free spirit.
PONCHO COMPANY's STORY
Davos proved perfect for building a lifestyle brand. Almost three decades as a world’s most experienced traveler, aka flight attendant, moving to the Swiss mountains for love and relocating to Davos for a Hotel Manager's life was a great platform for growth for PONCHO COMPANY.
Living a life on 'packing suitcases and permanent standby' I launched the Travel Poncho, the very first essential style piece of Poncho Company, in 2010. The label's first pop-up store opened in Davos in 2015. Since 2020 Zalando is our main distribution partner.